Ep. 16. Our Weakness Is Our Strength
Today I want to talk to you about something that sounds like a contradiction: the idea that our greatest weakness, […]
Ep. 15. Strategically Aligned Value Chains
For this episode, let me give you a preview of the topics I’m going to talk about: commoditisation, economies of
Ep. 14. The Minority Rule
Who really rules a market? Who really rules an industry or a society. We usually answer without thinking too hard:
Ep. 13. Tycoons Crashing into Fresh Produce
In German there is a word, Schadenfreude, which roughly translates as “joy at someone else’s harm”. It refers to the
Ep. 12. Natural Promotions
It is time to take on another one of those topics that is both a curse and a blessing. Let’s
Ep. 11. Turnover or Margin?
I have spoken already in previous episodes about the difficulty, in our business, of building knowledge through experience. Because of
Ep. 10. What is a Fruit and Vegetable Specialty?
There are words we use so often in this business that, by the sheer act of repetition, they end up
Are there any other books like Freshconomics?
For many years (20 years or so), as I was writing Freshconomics, I assumed someone, somewhere, must have written the
Ep. 9. The European Hunger Games
I’m afraid we are witnessing a breach of the social contract that was struck between society and farmers at the
Ep. 8. What are Freshmodities?
There is a word we keep repeating in the fresh produce business, almost without realising it. A word we inherited
