El blog del sector hortofrutícola

Who really rules a market? Who really rules an industry or a society. We usually answer without thinking too hard:...

In German there is a word, Schadenfreude, which roughly translates as “joy at someone else’s harm”. It refers to the...

It is time to take on another one of those topics that is both a curse and a blessing. Let’s...

I have spoken already in previous episodes about the difficulty, in our business, of building knowledge through experience. Because of...

There are words we use so often in this business that, by the sheer act of repetition, they end up...

For many years (20 years or so), as I was writing Freshconomics, I assumed someone, somewhere, must have written the...

I'm afraid we are witnessing a breach of the social contract that was struck between society and farmers at the...

There is a word we keep repeating in the fresh produce business, almost without realising it. A word we inherited...

Gregory King was a pioneer of economic science. He was the first to document how volatility in production affects prices...

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