Introducing Freshconomics Podcast – The Pilot Episode
And this is where a new adventure begins. An adventure that actually started many years ago when I launched this...
THE BLOG OF THE
FRESH PRODUCE BUSINESS
Introducing “Freshconomics. The Book of the Fresh Produce Business”
Why does the fresh produce business feel like a puzzle that academic theories can’t solve? For decades, professionals in the...
Open letter to the Fresh Produce Industry
Dear colleague, Let me begin with a confession. For many years, I felt lost in this business. Not lost in...
Mirror Clauses: When the Cure Becomes the Disease
European farmers have a reasonable complaint. Over the past two decades, the EU has imposed layer upon layer of regulatory...
The SRTM Strategy (Sounds Right To Me)
In a previous article on the difference between experience and knowledge in the agricultural world, I reflected on the virtues...
Grandpa Emilio, the village delivery pioneer
His name was Emilio. But everyone called him Grandpa Emilio. He was a tall man, weathered by decades of field...
