Ep. 9. The European Hunger Games
I’m afraid we are witnessing a breach of the social contract that was struck between society and farmers at the
Ep. 8. What are Freshmodities?
There is a word we keep repeating in the fresh produce business, almost without realising it. A word we inherited
Ep. 7. It’s Raining on My Prices
Gregory King was a pioneer of economic science. He was the first to document how volatility in production affects prices
Ep. 6. The Supply Sector
Here is a question I’ve asked myself over the years: What truly drives the fresh produce business? If you come
Ep. 5. The Lemon and the Mafia
Not everything was going to come straight from the book. This is the first episode we go off-topic. In any case,
Ep. 4. The Kinship Test
Quality control in the fresh produce business is one of the most misleadingly complex activities you can imagine. On paper,
Ep. 3. Learning from Old Sayings
As you already know from the previous episodes, over the past years I have been collecting, writing, rewriting and drafting
Ep. 2. The Freshmarket. The Virtual Market that Governs our Industry
For this episode, I want to focus on one fundamental concept: the FRESHMARKET. And notice I didn’t say we’re going
Introducing Freshconomics Podcast – The Pilot Episode
And this is where a new adventure begins. An adventure that actually started many years ago when I launched this
Introducing “Freshconomics. The Book of the Fresh Produce Business”
Why does the fresh produce business feel like a puzzle that academic theories can’t solve? For decades, professionals in the
