Ep. 5. The Lemon and the Mafia
Not everything was going to come straight from the book. This is the first episode we go off-topic. In any case, […]
Ep. 4. The Kinship Test
Quality control in the fresh produce business is one of the most misleadingly complex activities you can imagine. On paper,
Ep. 3. Learning from Old Sayings
As you already know from the previous episodes, over the past years I have been collecting, writing, rewriting and drafting
Ep. 2. The Freshmarket. The Virtual Market that Governs our Industry
For this episode, I want to focus on one fundamental concept: the FRESHMARKET. And notice I didn’t say we’re going
Introducing Freshconomics Podcast – The Pilot Episode
And this is where a new adventure begins. An adventure that actually started many years ago when I launched this
Introducing “Freshconomics. The Book of the Fresh Produce Business”
Why does the fresh produce business feel like a puzzle that academic theories can’t solve? For decades, professionals in the
Open letter to the Fresh Produce Industry
Dear colleague, Let me begin with a confession. For many years, I felt lost in this business. Not lost in
Mirror Clauses: When the Cure Becomes the Disease
European farmers have a reasonable complaint. Over the past two decades, the EU has imposed layer upon layer of regulatory
The SRTM Strategy (Sounds Right To Me)
In a previous article on the difference between experience and knowledge in the agricultural world, I reflected on the virtues
Grandpa Emilio, the village delivery pioneer
His name was Emilio. But everyone called him Grandpa Emilio. He was a tall man, weathered by decades of field
