El blog del sector hortofrutícola

There are words we use so often in this business that, by the sheer act of repetition, they end up...

For many years (20 years or so), as I was writing Freshconomics, I assumed someone, somewhere, must have written the...

I'm afraid we are witnessing a breach of the social contract that was struck between society and farmers at the...

There is a word we keep repeating in the fresh produce business, almost without realising it. A word we inherited...

Gregory King was a pioneer of economic science. He was the first to document how volatility in production affects prices...

Here is a question I’ve asked myself over the years: What truly drives the fresh produce business? If you come...

Not everything was going to come straight from the book. This is the first episode we go off-topic. In any case,...

Quality control in the fresh produce business is one of the most misleadingly complex activities you can imagine. On paper,...

As you already know from the previous episodes, over the past years I have been collecting, writing, rewriting and drafting...

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