The Blog

There was a time in Spain when families considered that their student children should also dignify themselves by work. And […]

Not so long ago I attended a technical workshop organized by the Spanish federation of agricultural cooperatives in Granada city

In 1996 I started my career in the agricultural subsector of fresh fruit and vegetables. At the time, I was

Iconcluded the previous article (Small farmers will Disappear) with a demoralizing «delayed death sentence» for farmers who find themselves stuck

In a previous article on the value chain in the blog, I wrote: «Farmers and production are facing sustained pressure

For some time now there has been talk of Cooperation in the Value Chain. That is, those of us involved

In this blog, in several articles and presentations, I have talked about the Positioning Map and its importance in making

Eany fresh fruit and vegetable industry professionals, including myself, have been advocating a focus on flavour. That is, we realize

Every once in a while there is another intend to picture the relationships of the participants of the Fresh Fruits